a small start
In the spring of 2020 is where it all began in search for the perfectly fitting bikini. Coming from a smaller town where trendy bikinis weren't common in malls and the only bikini that was trendy and affordable were the ones from fast fashion/unethical brands. It was clear that Madelin could make a huge impact for other women like her wanting a sustainable Canadian made bikini, that was trendy and affordable. She then started with a small mission to make a custom bikini/swimwear for her and her friends.Once people saw the bikinis being made it was a snowball effect, a groundbreaking moment.
2022, Madel Bikinis has been distributed locally and globally for the simplistic styles and confidence boosting fit for bikinis that look good on anyone. Known for high-end fabrics, sustainable fabrics and locally (canadian) made bikinis. Madelin has been able to expand the brand into the perfect fit bamboo underwear, loungwear and ready to wear clothing. Coming soon menswear!
Inspired by the beaches of Southampton. Going back to when my grandparents would spend their summers on the beaches of Southampton, to then my parents, and then us growing up on that very same beach adoring every moment.
meaning of Madel - the nickname given to me by my siblings ♡
- Madelin, x